Fluffy Kawaii Jo

J-Fashion YouTuber

Everybody Can Be Kawaii – No matter what age, gender, color or body type you are, you deserve to feel kawaii as fluff and good about yourself.

Fluffy Kawaii Jo lives in Switzerland and her mission is to help you feel fantastic wearing the stuff that makes you happy. She makes videos about lolita fashion and Kawaii culture in general, from practical lifehacks for people new to the fashion, product reviews, event reports and interviews with people from the scene as well as entertaining and funny videos like her SOS Kawaii, Lolitas vs Normies and Action Lolita series – proving that not just everybody can be kawaii, but you can be kawaii anywhere, doing anything as well. She has been wearing lolita since 2008 and daily since 2022. She also created the lolita fashion brand Fluffy Tori in 2016 which sold at events and participated in fashion shows all over the world including Japan.

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